How Propaganda Works
by Bob Wallace
"Once you base your whole life striving on a desperate lie,
and try to implement that lie,
you instrument your own undoing."
- Ernest Becker, The Denial of Death.
One man everyone should know is Edward L. Bernays, the American disciple and nephew of Sigmund Freud. He was for all practical purposes the founder of modern propaganda techniques.
Bernays despised most people and regarded them as his inferiors, especially because of intellectual or social claims. (See how it works? I just appealed to your emotions, and convinced you Bernays was attacking you. You fell for it, right?)
Bernays not only pretty much founded modern propaganda techniques, but was also the father of modern PR. Although, you could say they are same thing, and that there's really no difference between them.
In his 1928 book, Propaganda, Bernays wrote, "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country…"
Last edited on Mon Aug 20th, 2007 09:59 pm by Joe Kelley